Learn to embrace your ideal self concept and 


You are a big deal.  It's a fact.  But likely your self concept... your thoughts about you, don't reflect that fact.  Which keeps you stuck in the same patterns.  Doing the same things.  Having the same things.

But you want more!

And you deserve more!

Changing your self concept is the fastest way to do what you truly want.  To be who you truly want.  And to have what you truly want.

Stepping into your ideal self concept is stepping into your TRUTH.  The truth that you are indeed, a Big Deal.

Stop trying to stay relevant or fly under the radar and START being the excellent version of you, you truly are.



Be who you truly want to be, doing what you truly want to do and having what you want to have.  The truth is you are far more than what you are telling yourself.  Get to the truth of who you are without the layers of judgement and criticism piled on by you and others .


Have big wants.  Feel big feelings.  Take big action.  Drop the need for external validation and worrying what others think about you.  Put down the second guessing and regret so you can show up confident and fully authentic in your life.  Living it to the fullest.


Stop trying to be enough- good enough, happy enough, rich enough, pretty enough, smart enough.  Start owning that you are 100% enough already and everything you do is a BIG Deal.  Learn how to "deal" with life's challenges and navigate them with grace and ease.


✔ Learn EVERYTHING you need to know about what creates your results!

✔ Start building a self concept that has you feeling lighter and more like you than ever before!

✔ Become more confident and engaged in your connection to self and others!

✔ Learn to make powerful decisions, without second guessing, towards what matters most to you

✔ Going after what you want should be fun!  Doing it with your ideal self concept makes it both fun and fast.

What You're Getting Inside Be A Big Deal Program:

BE A BIG DEAL is a 12-Week, One-to-One Coaching Program that walks you through creating and stepping into your ideal self concept required to get what you want the fastest and most fun way possible.

-12 Weeks of One-to-One Private Coaching

-Between session text & email support

-Weekly worksheets to track and supplement progress

-Weekly videos to encourage and support your progress

-Video recordings of your sessions (optional)

Plus 3 Additional Bonuses Valued at over $997

  • What Do I Want? video training and workbook to uncover what you truly want
  • Time Lies (The truth about Time Managment) video 
  • 90-minute one to one closing session to support next steps as you move forward to creating new wants and opportunities
Enroll NOW!

This is for you if...

  • You feel limited.  Like you have no choice, or can't imagine, changing what you are doing and yet aren't happy either.
  • You don't want to just tolerate your way to retirement.
  • You aren't making decisions towards changing your want to make.
  • You constantly put other people's needs before your own.

This is NOT for you if...

  • You are not open to change.
  • You are not open to new ideas or want to believe you have tried everything.
  • You won't go all in on the concepts and tools.
  • You don't like a strong, confident person (who has been through this work) believing so strongly in you she's willing to call you on all of your BS and fight for your dreams.

Why You Can NO LONGER AFFORD to ignore Who You Truly Are and What You Truly Want

  • Despite discrimination laws, when managers could determine an applicant’s age group, those over 40 were between 46% and 65% less likely to get a job offer than those under 40.
  • The average woman over 40 spends less than 45 minutes a week on her emotional and mental health!
  • Emotional and mental health leads to stronger connections, more energy and greater confidence in everything you do.
  • It is estimated that only 32% of women exercise true self care!
  • Going after what you want stimulates and prolongs mental acuity!
  • Women spend THOUSANDS AND THOUSANDS of dollars on retreats, self help, diets and exercise without ever getting to the root of the cause of what has them stuck.  

Become the version of you, You always wanted to be

So that you can do want you want and have what you want.  So that you can live the  life that you want.

Cart closes at 11:55PM December 30th.

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What Some of Our Happy Clients Have to Say!

Brenda P.

Give yourself the gift of being coached by Dawn! As a life coach, she offers a beautiful balance of warmth, wisdom and professionalism. She is an excellent listener who asks inspiring questions to help you open up your soul to hope and new possibilities. I am deeply thankful for the coaching I have received from her and anticipate additional growth in the future!

Lara M.

 I highly recommend Dawn as a coach. She has the ability to discover your thoughts and get to the bottom of things. While working on my business, she went the second mile and helped me figure out some tech issues. She takes loving care of you and never makes you feel silly for any emotion you may have. Please work with Dawn!

Vanessa C.

Dawn is a no nonsense coach. Dawn has coached me multiple times about significant career decisions. At every session she quickly gets down to the root of the issue. One of my favorite things about being coached by Dawn is how she holds me accountable (and calls me out) for my thoughts and excuses. Every minute of coaching by Dawn is so valuable. I've left every call feeling so prepared for the decisions I'm going to make. I'd recommend Dawn for any busy professional looking for clarity.

"How Much Does Be A Big Deal Cost?"

The mistake most women make is they think they can do it on their own.  That it is cheaper and more private.  What they don't take into account is the very brain you are using to "stay safe" is the very brain that keeps making the safe decisions that keep you stuck. 

And will continue to do so until you can see beyond the blocks you can't see on your own.  

Until you can get a trained professional to help you see the lies your brain has convinced you to believe and untangle them from the truth.

So that you can start creating the truth you want that creates what you want.

So next, people say, "Okay, but I don't have time."

Which is never actually true!  And of course you can choose to lose years, even decades, feeling this way.  Not building the connection with you and  your true wants.  Not becoming the best version of you.

But what is that costing you?

If you're like me, you want to take advantage of the next 40 or so years without regrets and without the time spent "trying" to do it on your own.  

This is your chance to learn from me and focus on you so that you can create a lifetime showing up as your limitless self.

And you can gain the most AMAZING connection to yourself for under $3,000.

Plus, I have a 30-Day Money-Back Guarantee!

Your Investment is Fully Backed by Our 30-Day Money-Back Guarantee!

I don't want unhappy money or unhappy clients.  If you are not satisfied with the quality of the coaching, simply email [email protected] requesting a full refund.

- Dawn Ledet


You are only limited by your thoughts about you. This 12 week coaching package is the perfect next step to opening up the world of possibilities available to you and stepping into your best self.  Your true self.  



Bonus #1

Time Lies- The truth about time management and how to use it to your advantage.

Bonus #2

What Do I Want? video training and workbook to uncover what you truly want

Bonus #3

90-minute Deep Dive completion session to set you up for success 

You Are Kind of a Big Deal

It's time to own it.  I am so passionate about helping you do this I even wrote you a letter.  


Payment Plan


over 3 months

  • First Payment now $997
  • 2nd payment charged 5th week of program
  • 3rd and final payment charged 9th week of program
  • Bonus Courses Included

Pay In Full Discount


One time payment

  • Full Payment due now
  • Save $300
  • Bonus Courses Included
  • Super Bonus - personalized progress gift sent to you to celebrate your progress.

You have a choice right now.

Are you going to be the person who decides to make a change and take charge of your experience at work and in life or hope you can coast your way through the 10, 15, 20 years you have until retirement?  


Schedule a free call to get all of your questions answered including, and especially, if this is right for you.  


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